According to Progressive Grocer’s 2015 Retail Seafood Sales Report, well over half of all respondents reported sales gains of 4 percent, and that number is expected to grow. But the seafood case offers many opportunities for growth. The seafood department can be a challenge for many retailers in that it is one of the departments most susceptible to shrink and consumers’ lack of confidence when it comes to food preparation. Glass dividers help prevent cross contamination. And if your merchandising plan allows, the interior shelf can be used to promote and suggestive sell highly profitable compatible entrees.īorgen’s meat case with DekFRESH technology cross-merchandises with compatible entrees. An additional shelf inside the meat case displaying smaller cuts, marinated meat choices, or proportional selling is another great way to offer a variety of different meal options to your customers in one convenient location. A lower shelf displaying the perfect wine or beer pairing with a specific cut of meat is one of the best merchandising opportunities for retailers. Listed below are just a couple examples of the cross-merchandising capabilities of Borgen meat cases. Cross-merchandising possibilities are endless for meat cases with DekFRESH technology™. Showcasing related items or complementary items in the same space makes it that much easier for customers to make suggestive sell or impulse purchases. Borgen Systems manufactures custom refrigerated displays that are flexible enough to be grouped together and cross-merchandised our meat cases have unlimited customization possibilities. Meat sales generate even more store revenue when paired with condiments, sides, or beverages to create the whole meal. Cross-Merchandise the Meat Case with Other Products Simply clean the top of the deck, rinse the glass doors front and back, and get back to selling fresh meat in no time. What you see is what you clean, meaning there is no deck to lift and no tank to clean. Borgen Systems’ meat case with DekFRESH technology™, however, dramatically reduces cleaning time. While it’s imperative to thoroughly clean the meat cases regularly, the reality is many retailers simply do not have the time or labor to devote to deep cleaning the refrigeration equipment. Meat department cleanliness starts with the visual appeal and overall condition of the meat case. Meat departments that are clean and fresh are what customers expect anything less will draw negative attention to the department and could have an adverse impact on the whole store. A clean meat department reinforces consumers’ confidence in your store’s brand and aligns with the fresh product that is sold. The tops of the meat cases should be dusted regularly and any meat drippings or residue within the case should be cleaned every day. Whether it’s a full-service, self-service, or open meat case, if it isn’t clean, customers won’t be buying. Here are three ways to differentiate your meat cases from the competition. You must maintain and market the meat case to maximize its sales potential. It’s not enough, however, to simply invest in a modern refrigeration system. The meat department is a continuous draw for shoppers, with many customers choosing their main grocery store based solely on the quality of the meat department! How do you make your meat and seafood department stand out? Display your fresh product with the best refrigerated meat cases. POSTED IN: DekFRESH technology™, Merchandising Februadmin
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